Colorado Springs- Beginning July 1, Dairy Queen® will be serving their 16 oz. Ice Cream Blizzards, soft drinks, and shakes in a cup which features DynaColor™ photochromic ink developed by Chromatic Technologies, Inc. (CTI). The photosensitive cup is the centerpiece of Dairy Queen´s "Turn Your Summer Upside Down" instant win summer promotion. This interactive photochromic ink is designed to be taken outdoors and will react with sunlight. The sun will change the ink from colorless to blue to reveal whether or not consumers have won a prize. This marks the first time a Quick Serve Restaurant (QSR) has used a technology like this on their cups.

Michael Keller, Executive Vice President of Dairy Queen says the following "As the star of our "Turn Your Summer Upside Down" promotion, this specially designed cup puts Dairy Queen at the cutting edge of technology within the QSR industry. We´ve added some fun into what we believe is a cool, summer promotion. It´s not just a scratch-off and win. Customers, kids in particular, will have fun turning their Blizzard upside down to see if they´ve won."

This color-changing promotion is the latest in a trend toward interactive packaging for consumer goods. CTI has seen sales increase dramatically over the past two years. This growth is fueled by the need for companies to increase sales through product differentiation. Numerous industries have discovered the value added and affordability of interactive ink enhancements. Some of these industries include: food packaging, music, beverage containers, children´s products, safety products, and clothing.

As a pioneer in photochromic ink technology, CTI is regarded as an industry leader in specialty and security inks. With numerous patents and over 10 years experience in the specialty ink business, CTI now offers over 20 ink systems. These ink types include thermochromic, glow-in-the-dark, UV fluorescent, IR reactive, and Photochromic. They are used for both security and promotional applications around the world.